10 Things Every Good Website Should Have

What are the qualities of a good website? If you’ve ever wondered how to optimise your website to make it stand out, you’re not alone. We all know that a great website is essential in business, but what you should include is not always so obvious.  

First impressions are everything, right?

Your website needs to include a lot of unique information, helping you to shine above millions of other business sites. It should be attractive, functional, and informative, serving a wide audience. 

But don’t feel overwhelmed!

We’ve put together a checklist of 10 things a website should have to help you improve your business. 

#1: Clarity

Anyone who lands on your website needs to understand what you do and how it serves them immediately. Make sure that your initial homepage content is clear, concise and appealing. Nobody wants to linger on a confusing website that is trying to be too clever. 

#2: Easy Navigation

Everyone is in a hurry these days, and nobody wants to be clicking around aimlessly, trying to find what they need. Make it easy for your audience to discover your website with clear, logical and consistent navigation. 

Assist them with visual cues and keep them engaged by suggesting related content and providing a few different paths to reach the same place. 

#3: Trust Signals

If you want people to buy your product or choose your services, you must earn their trust. The way to do that is to create an excellent first impression with a website full of authentic trust signals such as testimonials, case studies, or accomplishments. 

Select the best quotes and reviews you have from past clients, and include a name and photo for extra credibility. 

#4: Mobile-Friendly

Ensure mobile users get a fabulous experience by thinking about how your website comes across on a small screen. 

Be diligent about how the links, forms and any interactive components work on a mobile, and optimise your design for all devices. 

#5: High-Quality and Helpful Content

Take the time to create high-quality, interesting content. Focus on language that speaks to your audience in a clear and informative way. Be professional, succinct and fresh. 

Think about what your customers would actually want to read. What kind of problems or questions might they have? 

#6: Contact Information

If you want people to use this page, make it as easy as possible! Offer multiple ways to contact you and, above all, ensure that this information is glaringly obvious to find on every page of your site. 

#7: Unified Visual Language

We are visual creatures and respond well to coherent, unified, and thoughtful designs. Your website needs to express professionalism and be attractive. 

Make sure that your visuals speak to your audience in a consistent way throughout your site. 

#8: Original Photos

Cheesy stock photos just don’t have the same impact as original photos. If you want to stand out from the crowd, using your own photographs can really help elevate the look and feel of your website. 

#9: Calls to Action

Don’t leave your visitors hanging. Let them know what to do next! Be clear on how you want them to proceed. Should they sign up, contact you, schedule a call, or download a guide? Make it obvious and include that ‘ask’ on every page. 

#10: About Page

You have to tell your potential customers exactly who you are and why you are here, doing what you do. Be thorough and engaging, and include interesting specifics about what qualifies you. 

Don’t forget to write your full name! So many business owners forget that critical detail. 

Now that you know the qualities of a good website, it’s time to start applying that knowledge.

 Use the above checklist to decide how to edit yours for a combination of great content, design, and usability. 

Want to hear how we can help you create a fantastic website with all those things, and more?

10 Things Every Good Website Should Have

What are the qualities of a good website? If you’ve ever wondered how to optimise your website to make it stand out, you’re not alone. We all know that a great website is essential in business, but what you should include is not always so obvious.  

First impressions are everything, right?

Your website needs to include a lot of unique information, helping you to shine above millions of other business sites. It should be attractive, functional, and informative, serving a wide audience. 

But don’t feel overwhelmed!

We’ve put together a checklist of 10 things a website should have to help you improve your business. 

#1: Clarity

Anyone who lands on your website needs to understand what you do and how it serves them immediately. Make sure that your initial homepage content is clear, concise and appealing. Nobody wants to linger on a confusing website that is trying to be too clever. 

#2: Easy Navigation

Everyone is in a hurry these days, and nobody wants to be clicking around aimlessly, trying to find what they need. Make it easy for your audience to discover your website with clear, logical and consistent navigation. 

Assist them with visual cues and keep them engaged by suggesting related content and providing a few different paths to reach the same place. 

#3: Trust Signals

If you want people to buy your product or choose your services, you must earn their trust. The way to do that is to create an excellent first impression with a website full of authentic trust signals such as testimonials, case studies, or accomplishments. 

Select the best quotes and reviews you have from past clients, and include a name and photo for extra credibility. 

#4: Mobile-Friendly

Ensure mobile users get a fabulous experience by thinking about how your website comes across on a small screen. 

Be diligent about how the links, forms and any interactive components work on a mobile, and optimise your design for all devices. 

#5: High-Quality and Helpful Content

Take the time to create high-quality, interesting content. Focus on language that speaks to your audience in a clear and informative way. Be professional, succinct and fresh. 

Think about what your customers would actually want to read. What kind of problems or questions might they have? 

#6: Contact Information

If you want people to use this page, make it as easy as possible! Offer multiple ways to contact you and, above all, ensure that this information is glaringly obvious to find on every page of your site. 

#7: Unified Visual Language

We are visual creatures and respond well to coherent, unified, and thoughtful designs. Your website needs to express professionalism and be attractive. 

Make sure that your visuals speak to your audience in a consistent way throughout your site. 

#8: Original Photos

Cheesy stock photos just don’t have the same impact as original photos. If you want to stand out from the crowd, using your own photographs can really help elevate the look and feel of your website. 

#9: Calls to Action

Don’t leave your visitors hanging. Let them know what to do next! Be clear on how you want them to proceed. Should they sign up, contact you, schedule a call, or download a guide? Make it obvious and include that ‘ask’ on every page. 

#10: About Page

You have to tell your potential customers exactly who you are and why you are here, doing what you do. Be thorough and engaging, and include interesting specifics about what qualifies you. 

Don’t forget to write your full name! So many business owners forget that critical detail. 

Now that you know the qualities of a good website, it’s time to start applying that knowledge.

 Use the above checklist to decide how to edit yours for a combination of great content, design, and usability. 

Want to hear how we can help you create a fantastic website with all those things, and more?