Do I need a new logo?

Your company’s logo is a crucial part of your brand image. It’s a big part of what draws people in, and affects how your audience connects, remembers and relates to your company. Google itself changed its logo five times before deciding on the latest one in 2015. Many other big businesses have updated their logo design in line with the latest market trends.

But no matter the size of your business, the logo you choose represents what you are all about. It’s the face of your brand, and naturally that will evolve as you expand and grow as a business.

But when do you know you need a new logo? When is the right time for a change? And what should that new design reflect?

Let’s dive into five of the big signs indicating it’s time for a change of your logo design.

 

Sign #1: Your logo does not look professional

When you’re starting out on a new business venture, it’s invaluable to have friends and relatives who offer to chip in and help out with designs and ideas. But if your current logo is a result of a favor from back then, now is definitely the time to invest in a more professional and modern logo design.

 

Sign #2: Your logo is old-fashioned

Or just plain old. Even if your logo was professionally designed, time changes things. It’s likely that your taste and business aesthetic have moved on with the trends. Why not get a new, tailor-made logo design that speaks to your current visual company language?

 

Sign #3: Your logo is too generic

A cool, unique logo design is worth so much for your business. If your logo was designed using a template or a cookie cutter design service, you should rethink it. Why would you want your logo to be lost in a sea of other similar logos? Your business is unique, your logo should be too.

 

Sign #4: Your logo does not represent your business

It’s normal for businesses to evolve and change over time. If you have pivoted your focus and changed your services, your logo needs to reflect that. Your logo should communicate your brand and message effectively. It’s the first encounter your customers have with you.

 

Sign #5: Your logo does not resonate with you

It’s definitely time to change your logo if you simply don’t like it anymore. It’s savvy to transform and upgrade your look. Whatever style and colors you gravitated to a few years ago, could feel wrong to you now. You want to feel proud to be associated with your logo and most of all, that it resonates and aligns with you.

Take a good, hard critical look at your current logo and discern for yourself whether or not the above reasons apply.

Deciding on a modern logo design does not have to mean losing the elements of the original logo that you still love. We can work with you to keep the essence of your style, and incorporate a new design that elevates your brand and business image to where it should be.

Do you need a new logo design? Let us help

Do I need a new logo?

Your company’s logo is a crucial part of your brand image. It’s a big part of what draws people in, and affects how your audience connects, remembers and relates to your company. Google itself changed its logo five times before deciding on the latest one in 2015. Many other big businesses have updated their logo design in line with the latest market trends.

But no matter the size of your business, the logo you choose represents what you are all about. It’s the face of your brand, and naturally that will evolve as you expand and grow as a business.

But when do you know you need a new logo? When is the right time for a change? And what should that new design reflect?

Let’s dive into five of the big signs indicating it’s time for a change of your logo design.

 

Sign #1: Your logo does not look professional

When you’re starting out on a new business venture, it’s invaluable to have friends and relatives who offer to chip in and help out with designs and ideas. But if your current logo is a result of a favor from back then, now is definitely the time to invest in a more professional and modern logo design.

 

Sign #2: Your logo is old-fashioned

Or just plain old. Even if your logo was professionally designed, time changes things. It’s likely that your taste and business aesthetic have moved on with the trends. Why not get a new, tailor-made logo design that speaks to your current visual company language?

 

Sign #3: Your logo is too generic

A cool, unique logo design is worth so much for your business. If your logo was designed using a template or a cookie cutter design service, you should rethink it. Why would you want your logo to be lost in a sea of other similar logos? Your business is unique, your logo should be too.

 

Sign #4: Your logo does not represent your business

It’s normal for businesses to evolve and change over time. If you have pivoted your focus and changed your services, your logo needs to reflect that. Your logo should communicate your brand and message effectively. It’s the first encounter your customers have with you.

 

Sign #5: Your logo does not resonate with you

It’s definitely time to change your logo if you simply don’t like it anymore. It’s savvy to transform and upgrade your look. Whatever style and colors you gravitated to a few years ago, could feel wrong to you now. You want to feel proud to be associated with your logo and most of all, that it resonates and aligns with you.

Take a good, hard critical look at your current logo and discern for yourself whether or not the above reasons apply.

Deciding on a modern logo design does not have to mean losing the elements of the original logo that you still love. We can work with you to keep the essence of your style, and incorporate a new design that elevates your brand and business image to where it should be.

Do you need a new logo design? Let us help