Stock images are everywhere on the internet nowadays. They are used on websites, social media, and other marketing channels. There are several reasons why you should think twice about using them.

But first –

What’s the difference between stock images and brand photography?

 

Stock images and brand photography are two different types of visual content.

Stock images are generic, pre-made images created by photographers or graphic designers and can be used by anyone for any purpose. These images can be purchased or downloaded for free from stock photography websites.

Brand photography is custom photography specifically created for a brand or product. Brand photos are taken by a professional photographer and are designed to showcase the brand’s unique personality, values, and style.

 

5 reasons to avoid using stock photos

 

#1: Stock images can hurt your brand authenticity

Stock images often look staged and artificial and don’t represent your brand’s unique personality. Using stock images can make your website look generic and bland, turning off potential customers.

#2: Stock images are overused

Stock images are very popular, a fact that makes them easily recognisable. Visitors to your site will realise they have seen the same photos many times before, which can make your website look unoriginal or lazy. Overused images can also distract your visitors from any of the content, brilliant as it might be, that you have on your website.

If the stock image you are using has already been used by someone else, it may not look unprofessional or even damage your brand’s reputation.

#3: Legal Concerns

Stock images are often sold with licensing agreements that restrict how they can be used. This means that you could be breaking the law if you use them in the wrong way.

#4: Lack of Control

When someone you don’t know (and who doesn’t know you) creates images for your brand, you have little control over the quality and composition of the photos. This means you may end up using an image that doesn’t fit your brand’s visual style or messaging.

#5: Cost

While stock images are often marketed as being an affordable alternative to custom photography, they can, in fact, be quite expensive. Depending on the image and the licensing agreement, you could end up paying the same, or even more, for images that, at the end of the day, were not created especially for you.

Despite these five reasons for not using stock images, there is one reason why you might choose to use them anyway:

 

One Reason to Use Stock Images

 

Convenience

Stock images are easy to find and use, and they can be a good option if you need an image quickly and need more time and resources to create a custom image. Just be aware that using stock images may hurt your brand’s authenticity and reputation.

In any case, choose images that match your brand’s visual style and messaging.

 

Conclusion

 

While stock images can be a convenient option for some website owners, there are many reasons why you should consider using custom images instead. By investing in brand photography, you can create a unique, authentic, memorable website that represents your brand and stands out from the crowd.

 

Want to hear how we can create stunning branding photographs to tell your visual story?

Stock images are everywhere on the internet nowadays. They are used on websites, social media, and other marketing channels. There are several reasons why you should think twice about using them.

But first –

What’s the difference between stock images and brand photography?

 

Stock images and brand photography are two different types of visual content.

Stock images are generic, pre-made images created by photographers or graphic designers and can be used by anyone for any purpose. These images can be purchased or downloaded for free from stock photography websites.

Brand photography is custom photography specifically created for a brand or product. Brand photos are taken by a professional photographer and are designed to showcase the brand’s unique personality, values, and style.

 

5 reasons to avoid using stock photos

 

#1: Stock images can hurt your brand authenticity

Stock images often look staged and artificial and don’t represent your brand’s unique personality. Using stock images can make your website look generic and bland, turning off potential customers.

#2: Stock images are overused

Stock images are very popular, a fact that makes them easily recognisable. Visitors to your site will realise they have seen the same photos many times before, which can make your website look unoriginal or lazy. Overused images can also distract your visitors from any of the content, brilliant as it might be, that you have on your website.

If the stock image you are using has already been used by someone else, it may not look unprofessional or even damage your brand’s reputation.

#3: Legal Concerns

Stock images are often sold with licensing agreements that restrict how they can be used. This means that you could be breaking the law if you use them in the wrong way.

#4: Lack of Control

When someone you don’t know (and who doesn’t know you) creates images for your brand, you have little control over the quality and composition of the photos. This means you may end up using an image that doesn’t fit your brand’s visual style or messaging.

#5: Cost

While stock images are often marketed as being an affordable alternative to custom photography, they can, in fact, be quite expensive. Depending on the image and the licensing agreement, you could end up paying the same, or even more, for images that, at the end of the day, were not created especially for you.

Despite these five reasons for not using stock images, there is one reason why you might choose to use them anyway:

 

One Reason to Use Stock Images

 

Convenience

Stock images are easy to find and use, and they can be a good option if you need an image quickly and need more time and resources to create a custom image. Just be aware that using stock images may hurt your brand’s authenticity and reputation.

In any case, choose images that match your brand’s visual style and messaging.

 

Conclusion

 

While stock images can be a convenient option for some website owners, there are many reasons why you should consider using custom images instead. By investing in brand photography, you can create a unique, authentic, memorable website that represents your brand and stands out from the crowd.

 

Want to hear how we can create stunning branding photographs to tell your visual story?