What is your favourite part of your work?

My favourite part of working as a creative director and web developer is working with the RBB team! Through collaboration and brainstorming, I can visualise concepts more clearly and see greater impact. When working creatively with both Vinita and Cigdem, the energy is something incredible. The results speak for themselves 😀

Do you have a morning (work) routine?

No, not as such. I generally like to get stuck into meetings or designing in the mornings, but I go to the gym or out for a walk at the start of my day if the creative juices aren’t flowing well enough!

What is one thing that people don’t know about designing websites?

One of the most important things that are often overlooked when beginning a web design, or redesign is that you need to understand your customers and who they are. Research shows that creating and using customer personas during the design process make websites two to five times more effective.

If you were not web designer/creative director – what would you be?

If I wasn’t a creative director/web designer I would be a documentary photographer or I would have an off grid tiny home in Italy and live off the land. Or maybe both at the same time!

What is the most important lesson your work has taught you?

Creating partnerships with clients produces the best results because it gives the client a chance to own their work and establish their base line of operations. It allows me to build and maintain relationships and in doing so, create a trusting and recommending client base.

Looking for your dream team to guide you through the process with a smile?